Pittappillil Agencies, a brand with a 36-year legacy, has partnered with Optima to launch India’s first `Optima Experience Zone' at their Edappally, Kochi, showroom.
The launch ceremony was led by Quraish Dadabhai, chairman and managing director of Optima International, alongside key figures from Pittappillil Agencies, including managing director Peter Paul Pittappillil, CEO Kiran Varghese, directors Mariya Paul and Ajo Thomas, and general manager A. J. Thankachan. Babu Vadakkan, general manager of Optima International, was also present at the event.
The Experience Zone offers customers the chance to view, experience, and purchase Optima’s home, kitchen, and small domestic appliances.
With over 200 products in the zone, customers can explore items such as vacuum cleaners, water heaters, microwave ovens, mixers, grinders, blenders, juicers, toasters, coffee makers, and electric kettles.
The collection also includes household essentials like air coolers, water dispensers, fans, and irons, as well as non-stick cookware sets, pressure cookers, stainless steel utensils, glassware, and cutlery sets. Special offers are available on Optima products at the Experience Zone.
As part of the ongoing "Grand Onam, Golden Onam, Real Onam at Pittappillil" campaign, Pittappillil Agencies will reward winners in 2025 with a range of prizes, including household appliances, gold coins, resort vacations, and gift vouchers.
Customers can also enjoy cashback offers of up to ₹22,500 in collaboration with various banks. Additionally, Pittappillil is offering an opportunity to purchase products through easy instalment plans, starting at ₹833. Leading mobile phones, laptops, and other digital gadgets are available at attractive discounts, with easy EMI options. Customers can even receive up to ₹10,000 off when exchanging old products.
With 84 showrooms across Kerala, Pittappillil Group continues to strengthen its position as a leading retail institution in the region. All Onam offers from major brands such as LG, Sony, Samsung, Whirlpool, and Godrej are available at Pittappillil Agencies' branches.
Founded in 1991 in the Middle East, Optima has become a prominent player in the home appliance sector, offering products that meet international safety standards, superior quality, and innovative designs.
Following the success of the Ernakulam Experience Zone, Pittappillil Agencies plans to expand Optima's presence to other key cities within Kerala and across India.