The WAC Beyond – Technology and Marketing Summit, organised by Web and Crafts (WAC) based at Koratty Infopark, was held at the Grand Hyatt Kochi as a platform bringing together business leaders and next-generation entrepreneurs. The event was inaugurated by industries minister P. Rajeeve.
In his address, Rajeeve said that the use of technology in marketing management could bring significant benefits to businesses. He noted that there are several areas where artificial intelligence can play a crucial role.
The minister added that in the current uncertain global order, technology can help businesses adapt to changing conditions and achieve growth.
Speaking at the event, Hibi Eden MP said that WAC, which began as a startup, has grown into a successful movement over the past thirteen years. WAC CEO Jilu Joseph delivered the keynote address.
Alongside the Google Spotlight session, where the company announced its partnership with Google, the summit also featured sessions led by industry leaders. The event also saw the launch of new websites for Synthite Industries Pvt Ltd, a leading spice exporter, and Jain University Kochi.
WAC’s journey demonstrates that even the smallest beginnings can create the greatest impact when driven by the right people, values, and vision, said Ebin Jose Tom, the company’s managing director and founder.
As part of its thirteenth anniversary celebrations, long-serving employees were honoured with new Mahindra XUV 9E cars. Those recognised included marketing head Srreeved MP, PHP division head Midhun Raj K R, and global sales head Anoop K Joseph.
“Employees are WAC’s greatest strength,” noted CEO Jilu Joseph. The summit concluded with a musical performance by the Madras Mail the Band, featuring musician Alphons Joseph.
Founded in 2012 at Koratty Infopark, Web and Crafts now serves more than 500 clients worldwide. The company specialises in web and mobile app development, e-commerce solutions, AI-powered platforms, branding, cloud integration, and digital marketing. Over the years, it has delivered services for more than 1,500 projects across sectors including retail, manufacturing, finance, healthcare, and hospitality.
The summit, organised as part of WAC’s thirteenth anniversary, saw the participation of a large number of people. Beyond 2025 was held as a precursor to WAC Beyond 2026, which is envisioned as one of Kerala’s largest platforms for innovation and business transformation.