Samsung Electronics has ruled out listing its India business for now, choosing instead to focus on product innovation, artificial intelligence adoption, and expanding consumer finance to drive growth in one of its most important markets.
JB Park, president and CEO of Samsung Electronics Southwest Asia, said the company has no plans for an IPO at present. “No, we do not have any such plans as of now,” Park said when asked about a possible listing of Samsung’s India operations.
While other South Korean companies such as Hyundai Motor India and LG Electronics have tapped Indian capital markets to fund expansion, Samsung is taking a different route. The company is prioritising internal funding and operational growth over market-led fundraising.
According to Park, Samsung has multiple ways to meet its capital requirements, including institutional borrowings and corporate bonds. “IPO is not the plan for Samsung,” he said, adding that the company is adequately funded to pursue growth opportunities.
Samsung is also looking to deepen its manufacturing presence in India. Park said the company has applied under the production-linked incentive scheme to manufacture mobile phone displays locally.
Samsung operates its largest smartphone manufacturing facility globally in Noida, which has gradually evolved into a key export hub over the past few years, supplying devices to multiple international markets.
Consumer financing is emerging as a key growth lever for Samsung in India, particularly outside large urban centres.
Park said more than 40% of Samsung smartphones are now sold through its interest-free EMI scheme, and the company plans to extend this model to televisions and washing machines.
“This segment is growing 10% every year,” he said, describing consumer finance as a major driver of sales, especially in rural markets across north and northeast India.
Artificial intelligence will remain central to Samsung’s product roadmap, Park said, with AI features increasingly shaping how consumers interact with everyday appliances.
Samsung plans to showcase several AI-led innovations at CES 2026 in Las Vegas next month. According to Park, the company’s AI appliances are entering a “new turning point”, offering more personalised and intuitive experiences.
Highlighting India’s importance in Samsung’s global strategy, Park said the company employs over 10,000 engineers in India, working across three R&D centres and a design centre. These teams contribute to both India-specific products and global innovation efforts.
By putting IPO plans on hold and focusing on AI, manufacturing, and financing, Samsung appears to be signalling confidence in India’s long-term consumer demand while keeping tighter control over its strategic direction.