Kerala's Department of Industries and Commerce has rolled out a new “K” logo in a light green shade inspired by the colour of coconut leaves. The move is to bring all of Kerala’s state-run industrial establishments under a single visual identity.
Officials say the shared branding is aimed at giving Kerala’s evolving industrial landscape a more visible, cohesive image—one that nods to sustainability, growth, and a distinct Kerala identity.
The new logo and branding framework were unveiled on May 15 at the Kerala State Industrial Development Corporation (KSIDC) office by State Industries Minister P Rajeev. The minister described the initiative as a way to better reflect the state’s industrial transformation on the ground, especially as Kerala positions itself as a destination for tech-driven, knowledge-based enterprises.
“It’s not just about a logo,” he said. “It’s about showing what’s changing in our business environment, and how Kerala stands apart.”
The rebranding will be adopted across all institutions that fall under the Industries Department. That includes the Directorate of Industries and Commerce and its district, taluk, and block offices, KSIDC, KINFRA, Kerala Bureau of Industrial Promotion (K-bip), the Directorate of Coir, cashew units, and all state public sector enterprises under the department.
The idea is to make the entire ecosystem—from large corporations to grassroots industry offices—instantly recognisable under a unified look.
According to KSIDC’s managing director Mir Mohammed Ali, the central feature of the rebrand is a stylised “K” representing both ‘Kerala’ and ‘Community’. The logo uses shades of green often seen in the state’s natural surroundings, such as the colour of coconut leaves, to symbolise growth and eco-conscious development.
Two curved arrows built into the design represent forward motion and acceleration—perhaps hinting at the speed of policy reforms or industrial expansion. But while the logo is fresh and modern, officials suggest it’s also meant to signal reliability. They believe it could help project an image of trust and consistency across Kerala’s industrial and commercial sectors.
Principal Secretary of Industries & Commerce, APM Mohammed Hanish, tied the rebrand to the department’s broader policy direction. He noted that many of the recent changes have been driven by the motto “Nature, People, and Industry.”
This philosophy, according to him, is shaping the department’s decisions, with new policies being designed to align with these priorities.