Two seasoned finance professionals from Kerala — Jaydeep Menon and Neelakantan Pillai — have joined forces to launch Vasuprada Investment Advisory Services Pvt Ltd, a SEBI-registered investment advisory firm.
It aims to add some much-needed clarity to India’s cluttered investment advice space. The firm is based in Kochi and aims to offer long-term, conflict-free investment advice to Indian and overseas investors, strictly following SEBI norms. Vasuprada says it will charge only fixed fees as laid out by SEBI and steer clear of commissions or third-party incentives.
Jaydeep Menon is a name that’s been floating around Kerala’s investment circles for years, mostly through his financial columns in newspapers and magazines. With over three decades of stock market experience and a strong academic background in securities markets, Menon is expected to bring deep analysis and calm decision-making to the table.
His partner, Neelakantan Pillai, comes with extensive experience in banking and regulatory systems. With a PhD in Operational Efficiency and a track record in designing service delivery mechanisms and new banking schemes, Pillai is no stranger to systems thinking and client-focused innovation. Those close to him say he’s always given priority to protecting long-term customer interest over short-term numbers.
Vasuprada is entering the market as a Registered Investment Adviser (RIA) under SEBI, with the registration number INA 000020059.
The advisory says it will help investors navigate the stock market using structured, research-driven plans. It also plans to sign written agreements with clients, explaining risks and goals upfront — as required by SEBI norms.