Genezez helps founders by giving them one place to find support, funding, mentors, and real business opportunities—so they don’t have to struggle alone.
I was at the hospital with my wife, waiting for the birth of our first child. She asked for a lip balm, so I walked to the store inside. While paying, I noticed a magazine titled Startup Outperformer. It cost ₹100. I picked it up — and that’s when it hit me. People are paying to read about startups. There’s real interest out there.
As I waited outside the labour room, that thought stuck with me. The next day, on November 16, my son was born. That joy brought clarity. What if we built a platform for founders to connect, grow, and stay updated with the startup world?
That evening, I went home for a quick break and called Athul. I told him the idea. He immediately understood. We’ve always believed in building with ethics, no shortcuts, no paid ads — just honest work that speaks for itself.
That moment led to Genezez. Born from a simple thought. Built with purpose.
In the beginning, we funded GENEZEZ using revenue from our software development company, WeCodeLife. But once the vision became clear, we took a bold step — we stopped all client work. By the time we finished the MVP in October 2024, I had nothing left in my pocket. My wife gave me her gold to keep the startup alive. My father stepped in too, helping me financially when I needed it most.
For five years as an entrepreneur, I never raised external funding. But now, with GENEZEZ, we’re building something far bigger than me — a global movement to make entrepreneurship accessible, fair, and deeply human.
Our current revenue model is premium subscription plans
After we launched the GENEZEZ platform, I genuinely believed things would take off on their own. I thought founders would join in large numbers, and investors would see the potential and come to us. But none of that happened — at least not straight away.
This was the one thing I was sure would work — and it didn’t.
That taught me something important: building something great isn’t enough. You have to tell the story. You have to show up every day, push through the silence, and keep reaching out — even when no one’s paying attention.
“If you build a great product, people will come.” It’s a lie.
I used to believe that if we just focused on building something valuable, users and investors would naturally follow. But the truth is — even the best product in the world goes nowhere without the right marketing.
Every great product needs great marketing. The sooner you accept that, the faster you’ll build something that actually grows.
We had a 16-member team in our software development company, WeCodeLife, but only 6 of us fully committed to building Genezez from day one.
As revenue from services dried up, we chose to go all-in on Genezez—even without guaranteed salaries.
The first thing I’d do is invest heavily in marketing and global brand visibility.
The product is ready. The mission is clear. Now it’s about getting the word out — reaching founders, investors, and mentors across the world who are still building in isolation.
At first, I thought a good pitch was about following the right format. I downloaded templates, read every blog I could find, and squeezed Genezez into neat, structured slides.
It didn’t work.
We created deck after deck — over ten versions. Some looked sleek, some sounded convincing. But none of them felt complete. And I finally understood why: pitching isn’t about having a perfect deck. It’s about clarity, conviction, and context.
No guide really prepares you for that. You only learn it by showing up, getting it wrong, and trying again. The real work isn’t in the slides — it’s in becoming the kind of founder who knows what to say and why it matters.
Today, we crossed 1,000 onboarded users on Genezez across 10+ countries. Over 700 people are still on the waiting list.
We’re not rushing because we’re focussed on credibility, not just numbers.
