Kerala-based ABAD Group has unveiled a unified corporate identity, bringing its diverse businesses under a single brand structure. The move is aimed at strengthening the ABAD brand across its operations and creating a consistent identity for the group as it prepares for its next phase of growth.
Headquartered in Kochi, the group has a business legacy spanning nearly a century and five generations. What began as a sun-dried shrimp export business in Kochi in 1931 has grown into a diversified enterprise with operations in seafood processing and exports, frozen foods, hospitality, Ayurveda, real estate, interior solutions and property management.
The group currently employs more than 5,000 people and serves customers across India and international markets.
Seafood remains one of ABAD's core businesses. Its flagship company, ABAD Fisheries, operates 14 certified processing factories across South India, with a combined processing capacity of 300 tonnes a day.
ABAD Foods, meanwhile, is expanding its portfolio of frozen food products targeting both retail consumers and the food-service industry. The company serves more than 20,000 active customers in the hotel, restaurant and catering (HoReCa) segment.
The group's hospitality arm, ABAD Hotels, operates 16 properties across nine destinations in Kerala. Its portfolio includes heritage properties, city hotels, backwater retreats, beach resorts, hill-station properties and Ayurveda wellness destinations.
In real estate, ABAD Builders has completed 49 projects across Kerala since 1995. The company currently has five residential projects under development in the luxury and ultra-luxury segments.
Beyond its established businesses, ABAD has expanded into interior solutions and professional property management. ABAD Interiors provides design and execution services for residential and commercial spaces.
ABAD Property Management Services (APMS) offers facilities management services for residential, retail, commercial and healthcare properties.
The new corporate identity seeks to bring these businesses together under a common brand while retaining their individual areas of operation.
According to the group, the unified structure reflects its scale and diversity and is intended to strengthen brand recognition across business segments. The group will continue to use its brand positioning, 'ABAD. Building Relationships Since 1931.'
