Living the luxe life: Upper-middle class drives Kerala’s property boom

The once stagnant property market is now shifting beyond major cities into smaller towns
Real estate
Canva
Updated on
3 min read

The pace of change in Kerala’s real estate sector is accelerating. Not long ago, property investment was largely limited to purchasing a house to live in or a plot to resell. Today, a diverse array of investment opportunities has emerged, and the perception of housing has evolved dramatically. Malayalis now seek more than just a place to reside—they aspire to a lifestyle enriched by community living, luxury, and modern amenities.

Builders who embrace innovative projects and technologies are reaping the rewards, while those adhering to traditional methods are struggling to keep pace. Below are some of the key trends currently shaping Kerala’s real estate landscape.

Expansion beyond city centres

The once stagnant property market is now shifting beyond major cities into smaller towns. A sharp rise in property prices in prime urban areas—such as Marine Drive and Kakkanad in Kochi, Technopark in Thiruvananthapuram, and Mavoor Road in Kozhikode—has dampened sales. In response, developers are venturing into the outskirts, with projects emerging in Varappuzha, Thrippunithura, and Aroor near Kochi.

Construction activity is also thriving in second- and third-tier cities including Palakkad, Kottayam, Kannur, and Kollam. Improved connectivity, particularly with the development of NH 66, has boosted demand in these regions. There is also growing interest in commercial and office spaces, including warehouses.

Thiruvananthapuram on the rise

Thiruvananthapuram is experiencing a significant surge in real estate activity. According to SI Properties Managing Director Raghu Chandran Nair, 1,067 apartments were sold in the city between January and June this year. In comparison, Kochi saw 887 sales, while Kozhikode recorded over 600.

Several factors have contributed to Thiruvananthapuram’s growth: the Vizhinjam port project, airport expansion, advancements in healthcare, and the government’s new policy encouraging private universities. Additionally, the cost of residential land is notably lower—while a cent of land in Edappally, Kochi, may cost ₹30 lakhs, similar plots in Thiruvananthapuram are available for ₹20 lakhs. This price differential is attracting investors who anticipate substantial future development.

Community living

Builders report that today’s generation prioritises amenities over cost. This has led to a surge in demand for upper-middle-class and luxury housing projects. Properties spanning up to 12,000 square feet are being developed, and apartments priced as high as ₹15 crore are entering the market in Kochi.

Modern buyers prefer community living, with proximity to hospitals, educational institutions, and shopping centres. Developers are competing to offer comprehensive lifestyle facilities, including gyms, cafés, swimming pools, and playgrounds.

The rise of senior living

With many children working abroad, ensuring safe and comfortable accommodation for elderly parents has become a growing concern. This has led to a boom in senior living projects across Kerala.

Notable developments include:

Bless Homes in Kochi, Travancore Foundation in Kottayam, PS Mission in Kochi project Atulya and season two projects Kancare senior care, Shanthi Bhavan in Thrissur, Tharavadu and Ananta Living in Palakkad

Projects are also emerging in north Kerala districts, such as Kannur. These residences are designed specifically for senior citizens, offering medical services, trained staff, and secure environments.

Resale of ancestral homes

In regions like Thiruvalla and Kumbanad, many ancestral homes are being put up for sale, particularly by families settled abroad. These properties, often spacious and well-built, are available at relatively modest prices. A network of brokers specialising in resale homes is facilitating these transactions.

Technology takes centre stage

Smart homes are no longer a novelty—even rural areas are embracing automation. These homes integrate artificial intelligence and the Internet of Things (IoT) to enhance security, energy efficiency, and convenience. Features such as cool roofs, electrochromic smart glass, and energy-saving appliances contribute to sustainability and improved air quality.

With younger buyers making swift decisions and expecting rapid project completion, builders are adopting cutting-edge construction technologies that ensure speed and precision. Virtual site tours, online documentation, and remote transaction options are being offered to accommodate buyers who are unable to visit properties in person.

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