Brand Name: Teens Lifestyle
Year of Establishment: 2004
Founder & Chairman: Abdul Gafoor P
Product Range: Bras, panties, camisoles, shapewear, skirts, and sleepwear
Area of Operation: Direct distribution across Kerala, Tamil Nadu, Karnataka, Andhra Pradesh, and Telangana, with online delivery available throughout India
Teens is a notable brand of innerwear for women. The market for Teens has expanded beyond Kerala and India to include foreign countries, thanks to its unmatched comfort and diverse product range. What are the factors that make Teens a favourite brand for women?
We wanted a brand name that resonated deeply with women — something energetic, vibrant, and full of life. Teens felt like the perfect fit. It’s more than just a word; it represents an emotional celebration.
For children yet to reach adolescence, the word symbolises anticipation and growth. For those in their teenage years, it reflects passion, self-expression, and bold choices. And for those who’ve moved beyond adolescence, it evokes a fond nostalgia — a reminder of freedom, discovery, and unforgettable experiences. That same sense of excitement is what we aim to deliver through every Teens product — energetic, confident, and designed to help every woman feel her best.
Our logo captures this spirit perfectly. At first glance, it appears as the letter ‘T’, but look closer and you’ll see the silhouette of a woman with wings. It’s our tribute to women everywhere. The figure represents beauty, strength, and individuality, while the wings stand for freedom, empowerment, confidence, and endless possibilities.
Our greatest milestone has been staying truly customer-centric. From the beginning, we focused on designing products that reflect what women actually want — not what the market assumes they need. By engaging directly with our customers and listening to their experiences, we built a brand shaped by their voices. This ongoing dialogue remains at the heart of Teens’ growth story.
Our commitment to offering genuine products with an uncompromised feel has only deepened over the years. Every customer, wherever she is, receives the same quality and comfort — a consistency that keeps them coming back.
Diversity has also been key to our journey. Beyond our core range, we’ve expanded into new categories such as panties, camisoles, shapewear, and everyday essentials including active bras, seamless bras, and premium collections — each designed to meet the evolving needs of women from all walks of life.
By maintaining a strong relationships with textile and innerwear retailers both within Kerala and beyond, we’ve built a loyal customer base and a robust distribution network. This not only enhanced Teens’ market presence but also strengthened its visibility and trust among consumers.
At Teens, our distinction lies in developing truly customer-centric products — designed with an uncompromising focus on comfort, convenience, and quality. Every piece is created to reflect what women genuinely need and prefer.
We’ve built a diverse product range that caters to women of all categories, ensuring that every customer finds something that suits her lifestyle, body type, and personal style. This commitment to comfort and inclusivity is what sets Teens apart.
Teens envisions a future built on the belief that every woman deserves to feel safe, confident, and cared for in what she wears. Our investment in research and development will continue to drive this vision, helping us design products that better reflect the evolving needs and aspirations of our customers.
We are also preparing to expand our presence to more states across India, ensuring that women nationwide can experience Teens’ signature quality and comfort.
Beyond domestic growth, Teens has already taken confident steps into the global market — with our products now available in the UK and UAE during the current financial year. This marks just the beginning of our journey toward becoming a truly international brand dedicated to women’s comfort and confidence.
Teens moves forward with a clear and confident vision — from India to the world. Our goal is to share the energy, vibrancy, and strength of our brand with women everywhere, empowering them to feel confident, comfortable, and inspired in every moment of life.
{The article is originally published in the September 15 issue of Dhanam Magazine}
