Janmashtami's sweet surprise: A Rs 25,000 crore bonanza for traders

Janmashtami celebrations across India have led to a business boom, with transactions crossing Rs 25,000 crore.

According to the Confederation of All India Traders, CAIT, this surge underscores the robust consumer spending during the festival, marking one of the year's most commercially active periods.

“During this significant festival, large-scale sales were observed, particularly in flowers, fruits, sweets, deity costumes, decorative items, fasting sweets, milk, curd, butter, and dry fruits," Praveen Khandelwal, CAIT's National General Secretary and Member of Parliament from Chandni Chowk told news agency ANI.

India's north and west do more business

CAIT's National President, BC Bhartia, remarked that Janmashtami was observed with great enthusiasm across the nation, with North and West India particularly vibrant in their celebrations.

This year, Krishna Janmashtami was observed on August 26, with devotees fasting and adorning temples and homes with flowers, diyas, and lights.

Temples were elaborately decorated, attracting large crowds. Unique features of the festival included digital tableaux, selfie points with Lord Krishna, and various other festive attractions.

Cities were alive with bhajans, religious dances, and discourses by saints and sages, while numerous social organizations hosted grand Janmashtami events, ANI reported.

CAIT projected festive trade to exceed Rs 12,000 crore earlier in the month during Rakhi. In contrast, business during the Rakhi festival gradually increased from Rs 3,000 crore in 2018 to Rs 7,000 crore in 2022.

                                            (By arrangement with livemint.com)