Let AI customise your lens and frame at Edimannickal Edge Opticals

With over 100 global brands on display, from Dita and Tom Ford to Gucci and Prada, Edimannickal Opticals offers something for every taste and budget.
 Dr. Tony Edimannickal
Dr. Tony Edimannickal
Updated on
3 min read

Have you ever heard someone say, "I will protect you like the apple of my eye"? While it sounds sweet, let's be honest—how many people actually take care of their eyes like they say they will? With screen time soaring, dust in the air, and pollution, it’s no wonder that more and more people are struggling with vision problems. Myopia (or nearsightedness) is on the rise, and if you take a look at the stats, by 2050, half the world will be affected by it. That’s one in two people! 

Interestingly, 90% of these vision issues can be sorted with a good pair of glasses, and only 10% need surgery. So, the optical industry is booming and rightly so—it’s all about keeping your vision sharp and your style on point. 

Now, if you're going to wear glasses, you want to make sure you're not just wearing any glasses. You need the right pair, tailored to your lifestyle. And this is where Edimannickal Edge Opticals comes in, offering eyewear solutions that cater to both your vision and your personality.

A 'Vision'ary brand

Founded by Sunny Thomas and now led by Dr. Tony Edimannickal (who holds an MBBS and a PG Diploma in Ophthalmology), the optical chain has taken personalisation to the next level. Dr. Tony is all about blending his medical expertise with cutting-edge technology, ensuring every pair of glasses isn’t just a fashion statement but a tool for enhanced vision. 

What makes Edge Opticals stand out? Well, for starters, they use AI to customise lens measurements and frame selections, taking into account factors like your profession and the amount of screen time you have. And it doesn’t stop there. French-made iCode machines, the first of their kind in Kerala, are used to centre lenses perfectly to your eyes. Plus, the process of fitting lenses into frames has been modernised with computer-controlled machines, making the whole experience smoother and more accurate. 

See the world trendy

But it’s not all about the tech—Edimannickal Edge Opticals is also becoming a hot spot for fashion lovers. With over 100 global brands on display, from Dita and Tom Ford to Gucci and Prada, there’s something for every taste and budget. Whether you're after a pair of statement glasses or something a little more understated, Edge Opticals has got you covered. Prices range from Rs. 1,000 for their own brand (with an 18-month warranty) to Rs. 2 lakh for luxury frames. 

And the best part? Edge's emphasis on comfort and style. If you’ve ever had a pair of glasses that didn’t quite fit right or just didn’t suit your style, you’ll appreciate the attention to detail that goes into every pair they craft. 

Huge opportunity in eyewears

Did you know that there are around 16 billion eyes on this planet? And as we age, it’s almost inevitable that we’ll need glasses. By the time we hit 40, many of us will need a pair (or two) for various tasks—whether it's reading, working, or just navigating our daily lives. So, it's no surprise that the optical industry has immense growth potential, especially as people become more conscious of their eye health and seek more personalised solutions.

However, despite the growing demand, the eyewear business remains quite fragmented. Apart from a few big brands, much of the market is still local and unorganised. Dr. Tony believes that, much like the jewellery industry, the optical sector will see major brand growth as more trusted names come into play. 

Edimannickal Edge Opticals is leading the charge, with a focus on building trust and delivering high-quality service. Their success isn’t just measured in profits but in the positive feedback they receive from customers. Google reviews and social media comments often highlight the service, technology, and pricing—three things that make Edge Opticals stand out from the crowd.

Growing with a clear vision

Founded 15 years ago by Sunny Thomas, Edge Opticals was later taken to new heights by Dr. Tony. His vision for the company has transformed it into the go-to destination for eyewear in Kerala, and it’s only getting started. With 13 showrooms already spread across Ernakulam, Kottayam, and Pathanamthitta, and plans to expand to Thrissur and beyond, the future looks bright for the brand. In fact, they’re aiming for 100 stores in Kerala within the next five years! Oh, and an online store is on the way too—so no matter where you are, your perfect pair of glasses will soon be just a click away.

But it’s not just Dr. Tony calling the shots. His mother, Ambil Sunny, and sisters, Neema and Nia, are also key players in the family business. They focus on sourcing new trends by attending international exhibitions, keeping the brand fresh and on the pulse of what’s hot in eyewear.

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