Sparsha Gold and Diamonds, based in Kochi, Kerala, is making waves in the jewellery retail industry by blending traditional craftsmanship with cutting-edge technology. The company offers a unique ‘figital’ shopping experience, combining the convenience of online shopping with the personal touch of physical stores.
Since opening its first store in January 2023, Sparsha has grown rapidly, with four outlets already operational across Kochi, Kozhikode, and Malappuram. With plans to open 12 more stores in 2025, the company aims to have 14 outlets by the end of the year. Looking to the future, Sparsha aims to expand to 300 stores across Kerala and other states in the next five years, alongside the development of a fully functional mobile app to enhance online shopping experiences.
Sparsha Gold and Diamonds is led by chairman and managing director rakesh raveendran and group executive director rajish rajan. Both are 39 years old and bring diverse business experience to the company. Rakesh started working in his family’s gold jewellery business at the young age of 14, and after branching out into industries like tourism and hospitality, he returned to the jewellery sector in 2023. He now works alongside his cousin, rajish, to blend tradition with modern technology and offer a unique jewellery shopping experience.
Sparsha’s business model revolves around understanding the needs of ordinary consumers, especially in the face of rising gold prices. The company aims to offer affordable, trendy gold jewellery that appeals to younger generations, while still catering to families with various budgets. By offering lightweight pieces and modern designs at reasonable prices, Sparsha hopes to make gold jewellery accessible to everyone.
With plans for both micro-stores and larger retail outlets in smaller towns and rural areas, Sparsha aims to bring quality jewellery to a wider audience, no matter their budget.
Sparsha is committed to using technology to enhance the shopping experience. The company’s mobile app is a key feature, allowing customers to browse, purchase jewellery, and even participate in a gold investment scheme, all from the comfort of their homes. The app also allows for personalised services, where customers can provide their budget and wedding details, and Sparsha will design custom jewellery accordingly.
Word of mouth plays a crucial role in Sparsha’s growth, with many new customers learning about the brand through recommendations from previous buyers.
Sparsha is helping families manage wedding costs with a wide range of affordable jewellery options. The company offers lightweight jewellery, including diamond pieces starting at Rs 2,000 and Navaratna rings and earrings from Rs 4,000. For customers looking for bespoke wedding jewellery, Sparsha offers customised designs that cater to individual budgets.
Sparsha’s motto, "Gold is God," reflects their commitment to offering high-quality, durable jewellery that doesn’t compromise on the purity of gold. By keeping overhead costs low, Sparsha makes gold jewellery affordable without sacrificing quality.
Looking to the future, Sparsha aims to list on the Indian stock market within the next five years. The company plans to open 300 micro-stores across India, along with expanding into jewellery manufacturing, import-export, and distribution. Sparsha also remains committed to corporate social responsibility, with initiatives designed to benefit both the public and the government.
Sparsha Gold and Diamonds is carving a unique niche in the jewellery retail sector by offering a fresh approach that combines tradition with modern technology. With affordable pricing, a seamless shopping experience, and a vision for the future, Sparsha is set to continue growing and meeting the evolving needs of today’s consumers.
