Bharti Airtel, Apple tie up: Gains for Airtel Xstream premium users

Bharti Airtel, one of India's leading telecom providers, announced a strategic partnership with Apple to bring exclusive offers for Apple TV+ and Apple Music to customers in India on Tuesday. 

The collaboration aims to enhance the entertainment options available to Airtel subscribers.

Under this partnership, Airtel Xstream customers will have access to Apple TV+ content as part of premium Airtel WiFi and Postpaid plans.

Additionally, Airtel users will be offered access to Apple Music, while Wynk Premium users will receive exclusive offers.

Eye on customer experience

Amit Tripathi, Chief Marketing Officer & EVP Customer Experience for Bharti Airtel, said, “Apple and Airtel are natural partners who strive to bring excellence to customer experience. We also share the common vision of serving the entertainment needs of Indian users. Airtel offers a one stop shop to bring all content and entertainment through Airtel Xstream.”

Oliver Schusser, Apple's vice president of Apple Music, Apple TV+, Sports, and Beats, said, “With our ever-growing catalogue of world-class films, television shows and music to choose from we know there will be something for everyone."

Benefits

Apple TV+ offers a range of original content, including drama series, comedy shows, feature films, documentaries, and family entertainment. The service will be bundled with premium Airtel WiFi and Postpaid plans.

For music enthusiasts, Airtel will provide exclusive offers for Apple Music to Wynk Premium users.

Apple Music boasts a vast collection of both Indian and global music, along with features like curated playlists, artist interviews, and Apple Music Radio.

These exclusive Apple Music and Apple TV+ offers are expected to be available to Airtel customers in India later this year.

The move is set to significantly enhance the content offerings for Airtel subscribers, combining the telecom giant's reach with Apple's premium entertainment services.

                                    (By arrangement with livemint.com)