Indian retail heavyweight LuLu International Holdings has signed a strategic collaboration with Oman’s Tamani Global to support the operational and asset performance development of Mall of Muscat. The agreement was formalised on April 27, with key officials from both companies in attendance.
The move is being seen as an effort by Tamani Global to tap into LuLu’s deep-rooted experience in managing retail and shopping destinations across the region. While the exact contours of the partnership have not been made public, it is understood that the collaboration will involve sharing best practices, improving mall efficiency, strengthening tenant alignment, and boosting customer engagement at Mall of Muscat.
Located in Mabela, Mall of Muscat is one of the largest shopping centres in Oman, offering more than 1 million square feet of gross leasable area. It hosts over 170 retail outlets and attractions such as the Oman Aquarium—touted as the first of its kind in the country.
Through this partnership, Tamani Global appears keen to reposition the mall as more than just a shopping destination, aiming to enhance its appeal as a lifestyle and entertainment hub in tune with changing consumer trends.
Clarifying the nature of the agreement, Abdulaziz Salim Al Mahruqi, board member of Tamani Global, noted:
"Our collaboration with LuLu Holdings is a strategic move to benefit from their insights and experience in optimising retail destinations. Their strategic role will be instrumental in supporting our long-term vision to ensure sustainable value at Mall of Muscat."
This suggests that LuLu Holdings will offer operational advice and strategic input, but not take over the management of the mall itself.
Echoing a similar tone, Ananth A.V., director at LuLu International Holdings, said:
"We are pleased to work alongside Tamani Global in this strategic capacity. Our goal is to provide operational input and strategic guidance that will enhance the mall’s performance and deliver long-term value for all stakeholders."
For LuLu International Holdings—headquartered in Abu Dhabi but rooted in Indian entrepreneurship—this collaboration adds another dimension to its steadily expanding influence in the Gulf’s retail landscape. The group already operates hypermarkets and shopping malls across the Middle East, and its know-how in managing complex retail environments could prove crucial in shaping the next chapter of Mall of Muscat.
While no immediate changes have been announced, industry watchers will likely keep an eye on how the partnership unfolds over the coming months.
