Muthoot FinCorp Ltd. (MFL), the financial arm of the Muthoot Pappachan Group—also known as Muthoot Blue—has been named a Superbrand for 2025.
What makes this particularly notable is that it’s reportedly the first time a gold loan-focused NBFC (Non-Banking Financial Company) has made it to this list.
For Muthoot FinCorp, it could be seen as a nod to the trust and goodwill it has built over the years—especially in India’s semi-urban and rural areas. The company has over 3,700 branches across the country and while gold loans have been its bread and butter, it now offers a host of other services too, like small business loans, vehicle finance, and money transfers.
The Superbrand status might suggest that Muthoot FinCorp is doing something right when it comes to consumer relationships and brand presence. Whether it’s the convenience of services, or the legacy of being part of a 138-year-old group, the brand appears to have struck a chord with voters.
Reacting to the recognition, Thomas John Muthoot, chairman of Muthoot FinCorp, called the award a validation of their ongoing efforts to stay customer-focused and ethical in business. He also pointed to the company’s bigger plans—digital transformation, fintech investments, and a growing platform called Muthoot FinCorp ONE—as signals of where things are headed.
Meanwhile, CEO Shaji Varghese kept the message simple: it’s about staying committed to serving everyday financial needs in a way that’s accessible and honest.
While gold loans are its stronghold, the company seems keen on broadening its reach. With a growing presence in digital finance and services tailored for the underbanked, Muthoot FinCorp may be positioning itself as more than just a traditional NBFC.
Muthoot FinCorp is part of the larger Muthoot Pappachan Group, a business family with roots going back 138 years. The NBFC claims to focus on serving people who often get overlooked by traditional banks, offering over two dozen financial products.
It’s known for having a strong foothold outside India’s big cities and has built a reputation around quick, accessible credit options.
