Wonderla Holidays is doubling down on a hospitality-led expansion strategy, betting that integrated resorts will help it shift to a more balanced revenue model and tap India’s rising leisure spending. The amusement park operator is preparing to roll out resorts in Hyderabad, Kochi and Chennai as it works towards lifting non-park income to 50 percent over the next few years.
The company, which now runs parks in Bengaluru, Hyderabad, Kochi, Bhubaneswar and — from December — Chennai, logged 14 lakh visitors in the first half of the current financial year. With nearly 300 acres of land banked alongside its parks, Wonderla sees hospitality as the next key growth engine.
Arun Chittilappilly, executive chairman and MD, told Financial Express that resort infrastructure is fast becoming central to the long-term strategy. “Globally, large amusement parks have resorts attached to them. We have done this in Bengaluru and now we want to replicate it across cities,” he said. “We are planning to add resorts in Hyderabad and Kochi, followed by Chennai."
The announcement comes as Wonderla launched its fifth and most capital-intensive project — Wonderla Chennai — with an investment of Rs 611 crore. The 64-acre park on Old Mahabalipuram Road will be inaugurated on December 1 and open to the public the next day. The company plans to follow this with a resort on the same campus.
In May, Wonderla commenced operations of its Bengaluru resort, Isle by Wonderla, and the early numbers have been encouraging. “In Q2, which is usually a softer quarter, we achieved 68–70 percent occupancy in our two resorts in Bengaluru,” Chittilappilly said, noting that hospitality, F&B and merchandise together form the non-ticketing bucket.
“The global standard is to have a 50-50 mix between ticketing and non-ticketing revenues. We will also get there in a few years,” he told FE.
For H1FY26, the listed company reported revenue of Rs 267.58 crore, with a 70-30 split between ticketing and non-ticketing segments.
Wonderla is also in discussions with several state governments — including Maharashtra, Uttar Pradesh, Gujarat and Goa — to identify sites for its next big theme parks. umbai, Delhi and Ahmedabad are among these cities.
While amusement parks have not received any direct GST relief, he expects recent tax cuts to buoy discretionary spending.
