TRAI's message rules could leave you missing OTPs after Nov 1!

The Telecom Regulatory Authority of India (TRAI) has announced new message delivery regulations set to take effect on November 1. These changes require telecom operators to ensure that messages from principal entities (PEs), such as banks and e-commerce platforms, have a clearly defined traceability chain. Messages that do not meet these criteria will be blocked, raising concerns about the delivery of essential communications, particularly one-time passwords (OTPs) and transaction alerts.

Reason behind TRAI's decision

TRAI took this decision with a view to enhance security and prevent misuse of messaging services. The aim is to create a safer telecom environment by ensuring that only verified messages are delivered to users. This move comes as part of a broader initiative to combat fraudulent activities associated with messaging, particularly in the commercial sector.

Impact on telecom operators

For telecom operators, the implementation of these regulations means they will need to invest in technical solutions to comply with the new rules. Many operators have expressed concerns about their readiness, as numerous PEs and telemarketers may not have the necessary systems in place by the deadline. As a result, essential messages could be disrupted, leading to potential complications for users relying on timely notifications.

Effects on common people

The impact on common people could be significant. With critical messages, like OTPs for banking and online transactions, at risk of being blocked, users may experience delays or failures in completing transactions. This could lead to frustration and uncertainty, especially as these messages are vital for security and access to various services.

 Proposed solutions and transition period

To mitigate these potential disruptions, telecom operators have requested a phased implementation, proposing a "logger mode" from November 1, during which messages with discrepancies would not be blocked. They plan to transition to a full "blocking mode" by December 1. Additionally, operators have pledged to provide daily reports to telemarketers and PEs to address any issues promptly and ensure minimal impact on messaging traffic.