Piyush Pandey, the creative genius who revolutionised Indian advertising, passed away on October 23, 2025, at the age of 70. Known for his groundbreaking work in Ogilvy India, Pandey was the force behind some of the most iconic ad campaigns that became a part of everyday Indian life.
Pandey’s influence on Indian advertising is immeasurable. From Cadbury's “Kuch Khaas Hai” to Fevicol’s unforgettable “The Egg” ad, he transformed the advertising landscape by making it relatable, humorous, and deeply connected to Indian culture. His campaigns brought stories from the streets of India to the screen, turning advertisements into a reflection of the nation's emotions and daily life.
A storyteller at heart, Pandey’s work made ads speak the language of the people. "He didn’t just change the language of Indian advertising," a colleague once said, "he changed its grammar."
Despite his massive success, Pandey was known for his humility. He often said that advertising was a team effort, comparing his role to that of a cricketer, rather than a solo star. Under his leadership, Ogilvy India became one of the most awarded agencies in the world, with Pandey himself being recognised with several lifetime achievement awards.
In 2018, he and his brother, Prasoon Pandey, were the first Asians to receive the prestigious Lion of St. Mark at the Cannes Lions Festival. In addition, Pandey was the first Asian jury president at the Cannes Film Festival in 2004 and received the Padma Shri, India’s fourth-highest civilian award, in 2016.
Pandey’s approach to advertising was always about touching hearts, not just impressing minds. He believed that great ads should make the audience say, "I love it," rather than wonder how it was made. His work, from political slogans like “Ab ki baar, Modi sarkar” to ads that defined Indian culture, continues to inspire creative professionals across the globe.
Piyush Pandey’s passing marks the end of an era in Indian advertising. His work, however, will continue to inspire future generations.
Pandey’s funeral will be held on October 25, 2025, at 5:30 PM at Shivaji Park Crematorium in Mumbai.
