"There is little to no control over OTT platforms on what is being shown; a lot of content is so disgusting that even mentioning it would be a violation of decency," Mr Bhagwat said.

For Hindi films, the standard practice is an eight-week gap before transitioning to OTT platforms; in the Tamil and Malayalam film industries, this window is four to eight weeks,

These shows are well-made and have a strong and relatable storyline.