The rise in demand for IT services and innovations, driven by Covid, was the key reason for the rise in exports, says Susanth Kurunthil, CEO.

Explore how global brands use pricing strategies like bundle, loss leader, and premium pricing to penetrate markets, boost sales, and attract customers, revealing the art and science of pricing.

Identifying business blind spots can drive growth. By adapting marketing strategies and addressing unseen challenges, companies turn obstacles into opportunities for success.