Effective selling requires understanding local culture, habits, and preferences. Common methods can be adapted to suit each country's unique context.

Paul Robinson, in his new book, "Exceptional or Nothing", shares ten key principles designed to help individuals and businesses achieve excellence. Here is a sneak peek at the ninth principle: "Setting parameters to redefine industry excellence."

Kochouseph Thomas Chittilappilly, Chairman Emeritus of Kochi-based V-Guard Industries, reflects on his entrepreneurial journey which began with making voltage stabilizers and has now diversified into many verticals worth Rs 14, 000 crore rupees.