Quick commerce has become the primary grocery shopping method for 31% of urban Indians, with 39% using it for top-up purchases.

"I am not against e-commerce, but I am for fair trade and ensuring that e-commerce platforms are not used to harm small retailers and domestic industries."

Piyush Goyal said e-commerce platforms should not be allowed to disrupt India's 10 crore brick-and-mortar stores and small retailers.