The company plans to focus on increasing the number of screens in South India given the region’s high demand for films and comparatively low number of multiplexes.

Some `micro-influencers' demand Rs. 50,000 to Rs. 3,00,000 for posting positive news about a film’s content; the practice has begun to backfire as audiences can see through such tactics.

Malayalam film 'Aattam' won Best Feature Film, and Kannada film 'Kantara' was named Best Popular Film at the 70th National Film Awards. Manoj Bajpayee’s 'Gulmohar' took Best Hindi Film.