This year, the combined capital expenditures of the big four—Amazon, Microsoft, Meta, and Alphabet—are set to skyrocket beyond a staggering $200 billion

Zuckerberg is now the world’s third-richest person with a whopping fortune of Rs. 16.60 lakh crore; Elon Musk and Jeff Bezos are ahead of him.

The campaign coincided with a decline in Google's ad revenue and a shift of Meta's younger audience towards TikTok.